DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns.

DoubleClick Inc. has designed its DART system to manage the delivery of Internet advertising to targeted audiences across multiple websites. The system is also designed to track advertising transactions, such as impressions and clicks, to summarize these transactions in the form of reports, and to compute DoubleClick Network member compensation.

DART matches advertiser-selected target profiles with individual user profiles and delivers an appropriate targeted ad. Advertisers also have access to online reporting which maps out an ad's response rates and effectiveness in multiple areas. DART provides sites with the ability to offer advertisers a powerful and comprehensive advertising solution.