Through a unique combination of media and technologies expertise, Double Click is constantly developing new advertising solutions that answer the needs of the hundreds of advertisers, agencies, and sites we work with every day.

DART is then enhanced on an ongoing basis, keeping ahead of the latest technologies and industry needs. Recent innovations developed and introduced exclusively for DART include the following:

Spotlight^tm - Measuring the Click
Spotlight allows your advertisers to track detailed user activity and interest levels beyond the banner click-through. This powerful program tracks a user to the advertiser's site to determine which click-through lead to a sale, allowing your advertisers to close the loop between advertising, interaction and sales.

SpiderBiter^tm - Accurately Measuring Click-Through
One obstacle that the industry faces is a standard in measurement. Advertisers often find themselves receiving inordinately high or low click rates, depending strictly on the ad serving technology they are using. The reason for this is that many sites use a technology called Spiders that gather URL's by repetitively clicking on links across the Internet, thus distorting click-rates on ads. SpiderBiter eliminates this problem by stripping the spiders from the system to provide a precise reading oh how your advertisers' campaigns are actually performing.

TestIt!^tm - Testing Creative
TestIt! Is the first service to evaluate alternative banner creative before executing a complete advertising schedule. Within 48-hours, advertisers can see which ads achieve the highest response. By determining the best performing creative, your advertisers can maximize click-through, efficiency, effectiveness and return on investment.

Syndicate^tm - Developing Strategic Partnerships
The DoubleClick Syndicate program allows you to set up and manage strategic partnerships and promote your site across Web. Syndicate helps your site from the type of business relationships that are so critical to success on the Internet. By expanding your channels of incoming traffic through co-branded sites, you can capture new users, build your online presence, and expand your site's revenues, all while leaving the administration and accounting to DoubleClick.

ClickBoosters^tm - Optimizing Click-Through
ClickBoosters is the first application of intelligent agent technology to Web advertising. It continuously evaluates banner performance within a site and biases highest paying banners to highest response pages. ClickBoosters can allow your advertisers to realize a 10 - 40% increase in their click-through rates.