DoubleClick Signs Myspace.Com, a Leading Social Networking Portal, for Online Ad Management

New York, NY, 9/21/2005 - DoubleClick, a leading provider of digital advertising technology and services, today announced it has signed MySpace.com, a leading social networking and lifestyle portal with 21.8 million unique visitors in August , as a high-volume DART® Enterprise (DE) client for ad management. MySpace.com is the fourth ranked web domain in terms of page views , with nearly 9.5 billion page views in August 2005 . MySpace.com formerly worked with 24/7 Real Media.

Advertising Info

DART Enterprise, the premier software solution for managing, serving and reporting on advertising delivered online and in other digital channels, helps publishers and merchants monetize their content while using their existing infrastructure.

"MySpace.com commands a significant amount of advertising dollars, thanks to our large and growing member base, so we needed the most scalable and reliable ad management system out there,” said Josh Berman, Chief Operating Officer, MySpace.com. “DART Enterprise offered us this peace of mind, along with excellent service and support.”

"We’re delighted to welcome MySpace.com as a DART client, joining the ranks of other leading publishers who turn to us for world-class service and support as well as unparalleled scalability that allows our solution to grow with their businesses," said David Rosenblatt, CEO, DoubleClick.

The DART Enterprise software is part of DoubleClick's DART ad management suite, which, along with DART for Advertisers and DART for Publishers, the MediaVisor media planning tool and DART Motif (the company’s rich media solution), provides comprehensive digital advertising solutions for approximately 1,000 clients worldwide.

To learn more about DART Enterprise, visit www.doubleclick.com.

About DoubleClick Digital Advertising Solutions

DoubleClick Digital Advertising Solutions is an operating unit of DoubleClick Inc. that together with DoubleClick Email Solutions enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results.

Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.

DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1,500 clients.

About MySpace.com

MySpace.com is the premier lifestyle portal for networking online. By integrating web profiles, blogs, instant messaging, e-mail, music downloads, photo galleries, classified listings, events, groups, chatrooms, and user forums, MySpace has created a connected community where users put their lives online. As the fourth ranked web domain in terms of page views*, MySpace.com is the most widely-used and highly regarded site of its kind. MySpace.com is committed to providing the highest quality user experience and will continue to innovate with new features that allow its users to express their creativity and share their lives, both online and off, with their friends.

* Among the top 2000 domains. comScore Media Metrix, August 2005.