DoubleClick Wins ASPY Award For “Best Technology Solution”

DoubleClick Recognized by the Aspen Group for Enhancing Clients’ Campaigns

New York, 12/22/2006 - DoubleClick Inc., the premier provider of digital marketing technology and services, today announced that it has received the fourth annual ASPY award in the "Best Technology Solution" category for its DART for Advertisers FloodlightSM solution. The ASPY awards were created by the Aspen group to salute the best work performed by publishers and solutions providers each year. ASPY award nominations and voting are performed by over 100 member agencies. DoubleClick received the award for Best Technology Solution, recognizing the partner that has provided the best technological solutions that enhance clients' campaigns and/or their ability to manage them.

Advertising Info

Available since early 2006, the DART for Advertisers Floodlight solution is a technology that enables advertisers to manage their campaigns through a single, universal tracking tag. By using a Floodlight tag, an advertiser does not need to have multiple tags on web pages when they are utilizing multiple advertising vendors. In addition, Floodlight empowers the advertiser to appropriately award conversion attribution to external advertising vendors, such as advertising networks, by only redirecting to a single tracking tag based upon the most recent action taken by a user.

"It is an honor for us to receive the ASPY award," said Jason Bigler, Vice President, DoubleClick Product Management for DART for Advertisers. "DoubleClick was the first-to-market in 2006 with the universal tag solution, and no other similar solution has the ability to perform the intelligent redirect that differentiates the DART for Advertisers Floodlight solution. We are proud to be recognized as a technological innovator and will continue to deliver the most innovative and valuable solutions for our clients to help them optimize their advertising investments."

Additionally, AOL received the ASPY award for "Most Improved" for the publisher that has made the most significant advances towards improving their solution offerings and/or customer service. AOL is a DoubleClick client, using the DART Sales Manager and DART for Publishers products, and DoubleClick congratulates AOL for winning the award.

About DoubleClick

DoubleClick provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability and insight enables clients to improve productivity and results.

Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.

DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1,500 clients.