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Google To Acquire Doubleclick

Combination Will Significantly Expand Opportunities for Advertisers, Agencies and Publishers and Improve Users' Online Experience

Mountain View, CA, 4/13/2007: Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.

The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:

  • For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.
  • For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.
  • For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.

"It has been our vision to make Internet advertising better - less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers," said Sergey Brin, Co-Founder & President, Google Technology.

"DoubleClick's technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google's innovative advances in display advertising," said Eric Schmidt, Chief Executive Officer of Google.

"This transaction will strengthen our advertising network by expanding our access to publisher inventory and enabling us to serve the needs of a broader set of advertisers and ad agencies," said Tim Armstrong, President, Advertising and Commerce, North America, Google.

"Google is the absolute perfect partner for us," said David Rosenblatt, Chief Executive Officer of DoubleClick. "Combining DoubleClick's cutting edge digital solutions for both media buyers and sellers with Google's scale and innovative resources will bring tremendous value to both our employees and clients."

"When we acquired DoubleClick in July 2005, we saw an opportunity to partner with a great management team to further enhance the company's capabilities and growth trajectory," said Philip Hammarskjold, Managing Director of Hellman & Friedman. "This transaction affirms the successful transformation of DoubleClick, positions the firm for the future, and greatly benefits our investors."

Both companies have approved the transaction, which is subject to customary closing conditions, and is expected to close by the end of the year.

Advertising Info

Webcast and Conference Call Information

The company will host a conference call and webcast at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) today to discuss the acquisition. To access the conference call, please dial 866-288-0543 domestic and 913-312-6664 internationally. A replay of the call will be available until midnight, Friday, April 20, 2007 at 888-203-1112 domestically and 719-457-0820 internationally. Confirmation code for the replay is 8456893. A live audio webcast of the conference call will be available at http://investor.google.com/webcast.html.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About DoubleClick Inc.

DoubleClick provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability, and insight enables clients to improve productivity and results.

Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.

DoubleClick has global headquarters in New York City and maintains 17 offices around the world to serve its more than 1,500 clients.

About Cyber Gear

Cyber Gear (www.cyber-gear.com), is the largest web development company in the Middle East. Since 1996, Cyber Gear has been a pre-eminent force in the web design and e-business industry. Positioned as an industry leader, Cyber Gear provides a range of internet technology solutions to a large number of multinational and local organisations in the Middle East. Cyber Gear clients include Standard Chartered Bank, Grand Hyatt, Ramada Hotels, Shell, NFO World Group, Xerox, Sharp, Toshiba, Etisalat, BurJuman Centre, Union Properties, Kingdom Centre, Saks Fifth Avenue in Riyadh and Citystars in Cairo.

Cyber Gear's regional portals include:

For more information, contact:

Sharad Agarwal
CEO
Cyber Gear LLC
101, Khalid Al Attar Tower
Sheikh Zayed Road
P.O. Box 53735, Dubai
United Arab Emirates
Tel: + 9714 331 2627
Fax: + 9714 331 8812
Email: info@cyber-gear.com
http://www.cyber-gear.com
http://www.cyber-gear.ae

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