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Doubleclick Unveils New Branding Initiative

Brand Identity to Highlight Company's Position as the Nerve Center of Digital Marketing

San Francisco, 4/24/2007: Today at ad:tech San Francisco, DoubleClick Inc., the premier provider of digital advertising technology and services, unveiled its new brand identity, including a new logo treatment and brand colors, along with the company's new positioning as the "Nerve Center of Digital Marketing."

Over the past decade, DoubleClick has continually innovated and adapted to meet its clients' digital marketing needs. The new positioning, which reflects DoubleClick's role partnering with both buyers and sellers of digital media, is an expression of the company's commitment to innovation, insight and a focus on client and employee success.

After extensive research and development done in concert with agency partners Ogilvy and Ogilvy Brand Integration Group, DoubleClick will now roll out the new branding in stages during the remainder of 2007. First unveiled to DoubleClick employees last week, this week the company is revealing its new brand identity externally at ad:tech, where it will showcase the new DoubleClick identity at its booth. A new micro site, which introduces the new brand and features videos of industry luminaries talking about the industry also launches today at www.doubleclick.com/nervecenter.

Later this year, the company plans to launch a completely redesigned corporate Web site and an advertising campaign that will incorporate online and print advertising, along with a number of viral media platforms. The new brand will be applied to all DoubleClick facilities and assets on a global basis by the end of 2007.

"Our new branding is a powerful expression of DoubleClick's position at the center of digital marketing, serving the world's leading buyers and sellers of digital media," said DoubleClick's Chief Sales and Marketing Officer, Marianne Caponnetto. "It communicates both our rich heritage, as well as the forward-looking spirit that has characterized our company. It stands for the innovation and insight we offer clients to help build successful businesses and to advance the industry as a whole."

Last week, employees were shown the new brand in a global kick-off. New business cards, nameplates and DoubleClick-branded iPod Shuffles will also be presented to employees this week. As part of the brand rollout, DoubleClick will post regular podcasts to update employees on the latest happenings at the company and across the industry.

The new brand is officially being unveiled at the ad:tech San Francisco Interactive Media Conference, held at the Moscone Center from April 24-26, 2007. DoubleClick is a platinum sponsor of the show, and will unveil its new logo and branding signage at booth #5963. The booth will include modular video screens that will display rich media reels and product demos.

The new DoubleClick micro site, created by AKQA, a leading interactive design agency, goes live today and features videos of industry luminaries such as David Rosenblatt, CEO of DoubleClick and Lars Bastholm, AKQA Executive Creative Director. DoubleClick has recruited a number of other of industry visionaries from around the globe whose interviews will be featured on the site over the next several months. Upcoming interviewees include Craig Newmark, creator of craigslist.org and Esther Dyson, digerati and founder of EDventure Holdings. During the videos, each interviewee answers three questions about the industry. Users can log onto www.doubleclick.com/nervecenter, pose questions to speakers and even present a case for themselves to be showcased on the site in future.

AKQA is also redesigning the main DoubleClick Web site to reflect the firm's new identity. DoubleClick is looking to the digital marketing community to provide input on the type of content that they hope to find on the new DoubleClick Web site. As the true nerve center of digital marketing, DoubleClick's new site will be a place where the industry can come together, share ideas and explore new digital marketing strategies.

DoubleClick will reveal its new brand identity in Europe on May 16 at its annual Insight Conference in London, and will continue the roll out around the globe throughout 2007.

Advertising Info

About DoubleClick Inc.

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com

About Cyber Gear

Cyber Gear (www.cyber-gear.com), is the largest web development company in the Middle East. Since 1996, Cyber Gear has been a pre-eminent force in the web design and e-business industry. Positioned as an industry leader, Cyber Gear provides a range of internet technology solutions to a large number of multinational and local organisations in the Middle East. Cyber Gear clients include Standard Chartered Bank, Grand Hyatt, Ramada Hotels, Shell, NFO World Group, Xerox, Sharp, Toshiba, Etisalat, BurJuman Centre, Union Properties, Kingdom Centre, Saks Fifth Avenue in Riyadh and Citystars in Cairo.

Cyber Gear's regional portals include:

For more information, contact:

Sharad Agarwal
CEO
Cyber Gear LLC
101, Khalid Al Attar Tower
Sheikh Zayed Road
P.O. Box 53735, Dubai
United Arab Emirates
Tel: + 9714 331 2627
Fax: + 9714 331 8812
Email: info@cyber-gear.com
http://www.cyber-gear.com
http://www.cyber-gear.ae

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