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Doubleclick Launches New Ad Format: The Teaser

The Teaser Provides Cost-Effective High-Impact Advertising Option

New York, NY, 7/31/2007 : DoubleClick Inc., the premier provider of digital marketing technology and services, today announced a new advertising format: the Teaser. The new format allows developers to create high-impact teaser ads with short flashes of video, thereby helping to increase the range of options available to advertisers. Universal Pictures is the first to use the ad format, in connection with advertising for the debut of its action-thriller, The Bourne Ultimatum, starring Matt Damon, which will hit screens nationwide in early August.

"Being able to champion this innovation for The Bourne Ultimatum campaign makes us extremely proud. While we are heavy users of rich media already, this new format provides us with an opportunity to upgrade the creative impact of our entire campaign," stated John Patrick Richards the Director of Digital Marketing for Universal Pictures.

"We are excited about this new advertising format and the opportunity to, once again, serve the movie industry. The new ad format represents our continuous efforts to diversify our ad offerings and identify ways to help our clients create cost-effective solutions to reach movie-goers," said Chris Young, Executive Vice President of rich media for DoubleClick.

DoubleClick's Rich Media team worked closely with Media Banners, a division of The Visionaire Group, Inc. and Universal Pictures to develop the Teaser ad format, which is designed to help provide creative with more impact and increased functionality.

"When Universal approached us about the possibility of developing better quality flash banners we realized there was an opportunity for not only us, but all creative agencies to produce higher quality ad units that would move beyond the 30k ad banner and improve online media as a whole. DoubleClick did an amazing job and helped us fully realize our vision for online media," stated Dimitry Ioffe, CEO of The Visionaire Group.

Over the past year, the DoubleClick Rich Media team has enabled eye-catching and innovative ads for the movie industry utilizing cutting edge technology, such as Live Streaming in Video ads. In June, eight of the top ten grossing movies at the box office leveraged DoubleClick's services and technology.

With DoubleClick Rich Media's self-service and full-service solutions, movie studios are able to create, serve and measure the effectiveness of interactive online video advertisements that make use of the latest in rich media technology. DoubleClick supports a complete range of ad formats including expanding, floating, in-page, peel-down, flash-in-flash and special formats. You can view the ad at www.doubleclick.com/bourne.

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About DoubleClick Inc.

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com

About Media Banners

Founded in 2002, Media Banners is a division of The Visionaire Group, Inc., an award winning New Media Agency that focuses on providing clients with high-impact creative solutions that redefine the limits of digital marketing. TVG is also the parent company to both Hybrid Studio, which focuses on website design, development and digital strategy and Xtreme Desktops, a leading desktop marketing solutions company pioneering the interactive desktop space. Combining these three business units allows The Visionaire Group to package together the expertise and focus of three distinct services to its clients. Media Banners website is found at www.mediabanners.com. The Visionaire Group website is www.thevisionairegroup.com.

About Cyber Gear

Cyber Gear (www.cyber-gear.com), is the largest web development company in the Middle East. Since 1996, Cyber Gear has been a pre-eminent force in the web design and e-business industry. Positioned as an industry leader, Cyber Gear provides a range of internet technology solutions to a large number of multinational and local organisations in the Middle East. Cyber Gear clients include Standard Chartered Bank, Grand Hyatt, Ramada Hotels, Shell, NFO World Group, Xerox, Sharp, Toshiba, Etisalat, BurJuman Centre, Union Properties, Kingdom Centre, Saks Fifth Avenue in Riyadh and Citystars in Cairo.

Cyber Gear's regional portals include:

For more information, contact:

Sharad Agarwal
CEO
Cyber Gear LLC
101, Khalid Al Attar Tower
Sheikh Zayed Road
P.O. Box 53735, Dubai
United Arab Emirates
Tel: + 9714 331 2627
Fax: + 9714 331 8812
Email: info@cyber-gear.com
http://www.cyber-gear.com
http://www.cyber-gear.ae

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