Cyber Gear Launches DIYadsOnline.com: The First Self Serve Display Advertising Portal In The Region
Dubai, UAE: 16 February 2009, DIYadsOnline.com allows advertisers to directly purchase, create and analyze the performance of their online display ads on their favorite web sites. Currently, the online campaign can be run on www.DubaiCityGuide.com with new sites to join the DIYads publishers network in the coming weeks.
According to Sharad Agarwal, CEO of Cyber Gear “Self serve display ads are the ‘killer app’ of Web advertising. We have developed a proprietary real time ad customization tool and intuitive web-based interface that deploys XML Feed to create more engaging display ads using Flash technology. The new tool will enable advertisers select from a number of ad targeting factors such as geographic, demographic and various user interest categories.”
Developing and executing a successful display media plan has always required a level of knowledge and experience that most marketers don’t have time to develop, not to mention that many publishers and networks set campaign budget minimums that start at $10,000 per month. At DIYadsonline.com prices start at US$ 99/month for up to 5,000 banner impressions.
The various steps involved in the DIY portal are:
- Create an account
- Select the advertising package
- Design the banner
- Pay online
- Publish the campaign
DIYadsOnline.com serves as the link between publishers who want to sell ad space on their websites and advertisers who want to buy ads on those sites.
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