DoubleClick Buys NetCreations

DoubleClick Buys NetCreations In $191 Million Stock Deal

Internet ad services company DoubleClick is buying e-mail marketer NetCreations for $191 million in stock, the companies said today. DoubleClick said NetCreations' 15 million PostMasterDirect.com e-mail addresses and its own 7-million-address collection creates what reputedly is the world's largest e-mail list manager.

Credits: Sheni R Meledath