SONAR NETWORK UNVEILS NEW ANONYMOUS PROFILING TOOL FOR ONLINE DIRECT MARKETERS POWERED BY 100 MILLION ANONYMOUS PROFILES

NEW YORK, 12/16/00 - The Sonar Network, the premier mass-reach value-oriented ad network, today announced the availability of Sonar Intelligent Targeting Interest Segments, a new prospecting tool that helps online advertisers increase traffic, response, conversion, sales and Return on Investment (ROI). In addition, Sonar announced that several major offline advertisers including General Motors, OfficeMax and The Princeton Review's Review.com have selected the Sonar Network to run their online advertising campaigns.

Intelligent Interest Segments
For advertisers looking to increase traffic, response, conversion, sales and ROI for their online advertising campaigns, Sonar Intelligent Targeting Interest Segments identifies users who have recently demonstrated interest in a particular product by visiting content related sites, searching keywords, and or responding to ads. With over 100 million anonymous profiles of US Internet users consisting of their anonymous online behavior and segmented into 50 different interest categories, Sonar Intelligent Interest Segments help advertisers reach the right audience for their products and services wherever they go on the Sonar Network, while maintaining their privacy.

OnMoney.com, the first Web destination bringing together a consolidated financial statement, financial news, educational content and financial planning tools all in one easy-to-use location, recently ran an online advertising campaign utilizing Sonar’s Intelligent Targeting Interest Segments. The campaign ran on the Sonar Network and helped OnMoney meet its objectives of driving highly qualified traffic to its site.

“By utilizing Interest Segments we were able to eliminate the guess work in targeting the right audience for our messages wherever they happen to be,” said Jim Blumenfeld, Chief Marketing Officer, OnMoney.com. “The Interest Segment campaigns have produced response rates two to three times higher than the industry average by targeting a highly interested and qualified audience for us.”

The Sonar Network continues to sign leading offline marketers including General Motors, OfficeMax and The Princeton Review's Review.com to run their online marketing campaigns.

“We are thrilled to be working with these major offline advertisers to extend their brands online. These skilled traditional offline advertisers have successfully integrated their online advertising into their overall marketing efforts,” said Bill Wise, General Manager, Sonar Network. “The Sonar Network offers online marketers the opportunity to make a cost-efficient, mass-reach media buy that is highly targeted and optimized.”

The Sonar Network is the premier reach network offering anonymous demographic and behavioral targeting plus automated campaign optimization to maximize return on investment for online marketing. Sonar represents over 800 sites in exclusive and non-exclusive advertising relationships and aggregates these sites into 34 targeted niche content categories for the highest level of targeting. In addition, the Sonar Network offers a wide variety of high-level of anonymous targeting choices including all of DoubleClick DART’s targeting capabilities as well as content and user-based targeting.

About Sonar Network
The Sonar Network is the premier mass-reach, value-oriented Network offering sites and advertisers highly sophisticated targeting capabilities. The Sonar Network provides a solution for small, medium and large sites to maximize their online advertising revenue through an aggregated content environment. Sites benefit from being partnered with other sites that offer similar content, thus expanding reach and increasing inventory value. Advertisers and publishers looking for more information on the Sonar Network can visit http://www.sonar.com or call 212.655.SONAR.

Credits: DoubleClick.net