DOUBLECLICK TECHSOLUTIONS UNVEILS ADSERVER 4.1 TO EXTEND AD SERVING ONTO EMERGING MEDIA PLATFORMS

AdServer facilitating interactive marketing on Mobile Phones, Interactive TV, and Interactive Kiosks; extends platform support to Apache on Linux and Solaris.

New York, 3/19/01 - To support the growing demand for ad serving beyond the Internet, DoubleClick (Nasdaq: DCLK), the leading digital marketing solutions company, today announced AdServer 4.1, the newest version of the company’s widely deployed in house ad-serving software. AdServer 4.1 now provides the platform for customers to serve advertisements on emerging digital media platforms, including mobile phones, with support for WAP, HDML and iMode, Interactive Television (iTV), interactive kiosks,ATMs, voice portals and more. In addition, the AdServer 4.1 platform has been extended to support Windows 2000 as well as Apache on Linux and Solaris.

AdServer 4.1, which was developed with the insight and experience of hundreds of online businesses worldwide including Monster.com and CNN Interactive, complements DoubleClick TechSolution’s Web based ad-serving solution DART (Dynamic Advertising Reporting Targeting), by providing Web publishers who prefer to manage their ad serving in-house with best of breed software. AdServer 4.1 provides the mission-critical architecture required to effectively manage an enterprise’s interactive media business, offering best-of-class scalability and reliability in an open, extensible environment. This comprehensive solution provides businesses with advanced inventory management tools, precision targeting and ad delivery, and sophisticated reporting. In addition, AdServer 4.1 enables customers to simultaneously monitor and compare advertising results across the Web and other emerging media platforms, such as mobile phones, iTV, interactive kiosks and ATMs.

“The release of AdServer 4.1 demonstrates DoubleClick’s continued commitment to delivering timely, valuable products to our customers,” said Richard Frankel, General Manager of AdServer, DoubleClick. “The AdServer engineering team has incorporated new and cutting edge technologies into this platform that are helping our customers take interactive advertising beyond the Internet. In the last few months we’ve seen customers deploy AdServer into environments ranging from mobile phones, interactive kiosks to voice portals and other phone based systems and we expect to see this trend continue as new digital marketing media evolve.”

In Japan, AdServer is delivering hundreds of millions of wireless ads into mobile phones every month. Among the companies that are leveraging AdServer’s flexible software architecture to serve ads onto mobile phones is a1 ad net Corp. a1 ad net is a Japanese advertising company specializing in wireless advertising services and a majority owned subsidiary of KDDI, Japan’s second largest telecommunications company. As a leader in wireless advertising, a1 ad net provides services ranging from planning and production to purchase and sales of advertisements on KDDI's WAP-based wireless Internet service, EZweb, which has over 6 million subscribers.

AdServer is also being used by one of the leading providers of digital media and data solutions to the worldwide travel industry. TravelCLICK's Travel Agent Media Network delivers millions of highly contextual, text-based promotional messages onto the airline, hotel and car rental computer screens used by travel agents when booking reservations for their clients. Ray Cohen, president and co-CEO of TravelCLICK, commented: “The full integration of AdServer into the TravelCLICK network has added speed, efficiency and reliability to the way ads are delivered. This has increased our capability to reach the right audience with the right message at the right time.”

In addition to providing the technology to facilitate advertising on emerging digital media platforms, AdServer 4.1 continues to offer its growing base of Web publishers best of breed software for in-house ad serving with new enhancements, including language packs to support DoubleClick’s clients in Europe, Asia, and South America. Also, AdServer 4.1 includes the ability to manage multiple simultaneous currencies per advertiser, which makes it much easier for our international customer base to manage advertising campaigns and financial transactions in whatever currency is appropriate.

About DoubleClick TechSolutions
DoubleClick (http\\www.doubleclick.net)TechSolutions provides comprehensive service and software solutions for interactive marketing management, including DART for Advertisers, DART for Publishers, and AdServer. These solutions are finely tuned to the unique and rapidly evolving needs of each interactive marketing segment-advertisers, agencies, Web publishers and merchants.

Credits: DoubleClick.net