DoubleClick Inc. completes Acquisition of Flonetworks Inc.

Acquisition Creates a Leading Provider of Email Marketing Technology Services

New York, 4/24/01 - DoubleClick Inc. (NASDAQ: DCLK), the leading digital marketing solutions company, today announced that it completed its acquisition of FloNetwork Inc., a privately held company based in Toronto. FloNetwork provides a powerful email technology infrastructure that helps businesses market to and communicate with millions of customers on the Internet.

With the acquisition of FloNetwork, and the success of its own email marketing technology, DARTmail, DoubleClick will be a leading provider of email marketing solutions. During the first quarter of 2001, DoubleClick and FloNetwork delivered a combined 1.7 billion emails on behalf of over 240 clients. DoubleClick works with some of the leading publishers, merchants and advertising agencies, such as CMP, J.Crew, Virgin Records, The Wall Street Journal Online, About.com and Payless Shoe Source.

“In just six months, DoubleClick has moved from a new entrant in the email technology market to a leader with visible momentum and a strong reputation for delivering superior email marketing solutions,” said Court Cunningham, Vice President and General Manager of DARTmail Technology, DoubleClick. “The acquisition of FloNetwork allows DoubleClick to offer our customers the most comprehensive suite of email technology and services on the market."

For the near term, DoubleClick will continue to offer the marketplace both email technology solutions. In the future, DoubleClick will integrate the two platforms, leveraging the best features and functionality of each solution.

DoubleClick’s suite of email marketing products combine the power of email and permission-based marketing to provide a powerful, integrated solution to help online publishers and advertisers develop profitable lifetime customer relationships. DoubleClick’s email suite includes both the DARTmail delivery platform and DoubleClick eMail List Services, which helps list owners monetize their opt-in email names and helps list renters find and target the most responsive prospects for their email marketing efforts.

About DoubleClick Inc.

DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has global headquarters in New York City and maintains 37 offices around the world.

Note: This press release includes forward-looking statements, including earnings and revenue projections and future plans. The results or events predicted in these statements may vary materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include: losses of large customers, customer performance challenges, intense competition in our market, failure to manage the integration of acquired companies, lack of growth in online advertising, changes in government regulation, failure to successfully manage our international operations and other risks that are contained in documents which the Company files from time to time with the Securities and Exchange Commission, including our most recent reports on Form 10-K and Form 10-Q. Also, it is our company policy to provide such forward-looking information at least once per quarter, but we may choose to not update that information until the next quarter even if circumstances change.

Credits: Press Release Network