netScore July Traffic Data Reveals Entertainment Web Sites Are The Most Visited Category On The Web

U.S. Internet Traffic Declines in July, At Lowest Level Since March, But Worldwide Traffic Remains Stable

Reston, VA and New York, NY, 8/9/01 - comScore Networks, Inc. and Diameter, a division of DoubleClick, Inc. (NASDAQ: DCLK), today released the netScore Internet Traffic Report for July, which reveals that entertainment Web sites were the most visited category for the month of July. In addition, the Report reveals that U.S. Internet usage was at its lowest level since March, but that worldwide traffic remained steady.

netScore’s Internet Traffic Report showed that entertainment sites were receiving a large number of visitors for the month of July:

• Entertainment Category Overall – over 72% of Web users visited an entertainment site in July, making this the most visited category on the Internet during the month – see Table 2 for the Top 25 Entertainment sites.
• Napster – Even though visitor traffic has declined drastically from a high of 56 million worldwide visitors in March (and continues to evaporate on a week-to-week basis), Napster was still the number two ranked entertainment site in July with almost 36 million worldwide visitors. Napster generated 69% of its July traffic, almost 25 million visitors, from outside the U.S.
• Movie Web sites – Jurassicpark.com was the most visited movie web site in July, attracting more than 2.5 million worldwide visitors, while three other movie sites drew over 1 million worldwide visitors each – see chart below:

U.S. Traffic
Overall traffic from U.S. visitors, including the home, work and college/university audience segments, declined by 1.9% from June to July, just after a 3% drop from May to June that was largely driven by a seasonal usage decline in the college/university segment. Interestingly, the U.S. Work segment – now representing more than 52 million visitors and almost 42% of all U.S. on-line users in July -- has clearly emerged as an attractive component of U.S. traffic.

Worldwide Traffic
Worldwide Internet traffic remained stable in July, with 296.4 million visitors using the Web, from 296.5 million visitors in June, which represents the lowest level of usage in the past four months. However, traffic from non-U.S. visitors increased by 1.2% from June to July, reflecting the continued development of the Internet on a worldwide basis.

“U.S. Internet traffic seems to have slowed over the past few months in terms of growth in unique users, although there are still pockets of growth occurring at specific sites and within certain audience segments,” said Gian Fulgoni, Chairman of comScore. “As overall growth in the number of unique U.S. Internet users slows however, companies will need to develop a deeper level of understanding of the behavior of on-line consumers if they are to successfully exploit the many opportunities that exist to leverage the use of the Internet as a marketing medium.”

About comScore
comScore Networks provides the Internet E-conomy with data-based infrastructure services that help improve sales and marketing effectiveness. Through its patent-pending Customer Knowledge Platform, comScore provides a confidential, 360-degree view of the surfing behavior of more than 1.5 million opt-in Internet users, while simultaneously capturing detailed information on their online and offline buying. By leveraging this superior customer knowledge, comScore clients can optimize their decision-making and fuel high-performance, multi-channel CRM solutions. comScore’s suite of services – including netScore, comScore Global Network Solutions, and comScore Private Network Solutions -- provides enterprises with a detailed understanding of the surfing and buying behavior of today’s online consumers – including what they buy, how often, where, and how much they spend. comScore services are used by global leaders such as Microsoft, Kraft, Johnson & Johnson, GlaxoSmithKline, Hyatt Hotels, Dell, AT&T and Sears. For more information, please visit www.netscoreonline.com.

About Diameter
Diameter, a division of DoubleClick, Inc., leverages the company's experience in developing new technologies to harness the power of new media. Diameter is a complete suite of research tools, offering media intelligence tools, audience measurement, and advertising effectiveness products. Providing a richer understanding of online behavior, purchasing patterns, and detailed analyses of online campaigns, Diameter offers both pre-campaign as well as post-campaign analysis tools that give e-businesses, advertisers and brand marketers a more complete understanding of the online world. With sound methodology, Diameter allows for a new way to plan and evaluate online campaigns and strategies. For more information, please visit www.diameter.net.

netScore Top 25 Entertainment Sites - July 2001

July 2001 Rank	June 2001 Rank	Domain	July U.S. Unique Visitors (000)	% Change June - July	July 2001 Worldwide Unique Visitors (000)
1	1	real.com	19,288	-11.2%	47,102
2	n/a	flowgo.com*	16,855	n/a	27,359
3	2	napster.com	11,229	-17.4%	35,919
4	4	windowsmedia.com	10,988	-4.9%	27,888
5	5	grouplotto.com	8,926	-15.3%	12,431
6	13	netbroadcaster.com	7,500	6.7%	20,573
7	10	jackpot.com	7,407	1.3%	11,142
8	7	shockwave.com	7,321	-14.3%	16,735
9	12	ign.com	6,925	-4.6%	15,705
10	9	gamespy.com	6,439	-12.6%	15,460
11	14	ugo.com	6,296	-5.8%	16,406
12	15	iwin.com	6,108	-7.8%	10,941
13	18	freelotto.com	6,094	5.8%	10,877
14	8	uproar.com	5,671	-24.1%	9,467
15	24	sweepsclub.com	5,665	22.4%	9,974
16	16	mp3.com	5,659	-13.2%	17,488
17	6	twistedhumor.com	5,644	-43.3%	11,463
18	11	flipside.com	5,541	-23.7%	9,305
19	20	mtv.com	5,335	-2.6%	8,906
20	28	pogo.com	5,299	19.2%	7,014
21	19	luckysurf.com	5,028	-9.0%	8,563
22	25	eonline.com	5,006	8.6%	6,922
23	32	moviefone.com	4,969	25.1%	6,107
24	29	audiogalaxy.com	4,910	11.8%	15,328
25	17	youwinit.com	4,842	-21.7%	6,964

Domain:
Identifies a location on the Internet or World Wide Web expressed using a URL (“Uniform Resource Locator”).

The flowgo.com domain was added to the netScore Traffic report in July, it was not previously included in the report.

Top Movie Sites - July 2001
	Unique Visitors (000)
Domain	US	non-US	Worldwide
jurassicpark.com	1,445	1,211	2,656
planetoftheapes.com	739	643	1,382
tombraidermovie.com	171	969	1,140
thefastandthefurious.com	808	304	1,111
clubmoulinrouge.com	67	178	245

netScore Top 50 Web Properties – July 2001

July 2001 Rank	June 2001 Rank	Property	July 2001 US Unique Visitors (000)	% Change June - July	July 2001 Worldwide Unique Visitors (000)
1	1	Microsoft Corporation	89,638	-1.9%	216,951
2	2	Yahoo Inc.	85,542	-1.1%	195,045
3	3	AOL Time Warner*	80,330	0.1%	152,214
4	4	Terra Lycos S.A.	47,301	-5.3%	124,309
5	5	At Home Corporation	34,369	-4.2%	70,299
6	6	Amazon.com Inc.	30,337	0.7%	58,417
7	7	US Government	29,984	1.1%	42,592
8	9	Primedia Inc.	29,049	1.6%	62,256
9	10	eBay Inc.	27,929	2.8%	42,724
10	8	InfoSpace Inc.	27,411	-5.3%	56,930
11	11	CNET Networks Inc.	26,279	-2.1%	66,967
12	12	Vivendi Universal	23,550	-7.1%	44,647
13	18	Classmates Online Inc.	22,959	22.8%	37,003
14	14	Walt Disney Internet Group	22,448	-6.0%	35,421
15	15	RealNetworks Inc.	20,493	-12.5%	49,281
16	16	USA Networks Inc.	19,572	3.3%	27,243
17	17	Google Inc.	19,059	1.7%	54,070
18	13	GoTo.com Inc.	18,949	-22.1%	36,286
19	36	eUniverse Inc.**	18,820	64.6%	31,277
20	19	CMGI Inc.	18,017	-0.4%	50,730
21	21	Viacom Inc.	16,373	4.1%	26,870
22	20	NBC Internet Inc.	14,683	-15.7%	36,536
23	32	iVillage Inc.	13,923	11.8%	21,018
24	23	Ask Jeeves Inc.	13,633	-5.0%	27,208
25	22	Homestead Technologies Inc.	13,406	-9.8%	29,554
26	24	Earthlink Inc.	13,303	-6.0%	19,888
27	46	iPlace Inc.	13,159	47.0%	20,260
28	34	FortuneCity.com Inc.	12,165	1.5%	37,962
29	31	iWon Inc.	12,075	-3.9%	13,168
30	30	Bertelsmann AG	12,035	-5.2%	18,655
31	25	Bonzi Software	11,999	-13.0%	24,015
32	28	Macromedia Inc.	11,764	-10.7%	28,869
33	33	American Greetings	11,695	-5.1%	19,780
34	35	NextCard Inc.	11,455	-0.4%	18,092
35	29	Synapse Group Inc.	11,294	-12.9%	16,924
36	26	Napster Inc.	11,229	-17.4%	35,919
37	27	Landmark Communications	11,219	-16.3%	13,045
38	40	Sabre Inc.	10,976	6.8%	13,183
39	39	NetZero Inc.	10,178	-1.8%	12,403
40	37	Verizon Communications Inc.	10,177	-8.1%	13,068
41	44	ATT Corporation	9,438	4.6%	11,887
42	53	NetFlip	9,048	14.9%	17,696
43	38	Traffix Inc.	8,926	-15.3%	12,431
44	47	Sony Corporation	8,736	2.1%	18,077
45	93	Electronic Arts Inc.***	8,611	58.8%	15,190
46	55	ColumbiaHouse	8,512	9.5%	14,153
47	43	Snowball.com Inc.	8,219	-9.5%	17,631
48	45	Providian Financial Corporation	7,920	-11.8%	11,829
49	50	Gannett Co. Inc.	7,891	-1.9%	9,899
50	61	MyFamily.com Inc.	7,844	8.5%	12,433

Property:
netScore Properties represent an aggregate of web sites that are all controlled by a larger entity. The controlling entity must have at least a 50% ownership in the web site for the web site to be included in the aggregation.

Unique Visitors Worldwide (000s):
Provides an unduplicated count of all individually identified machines, located throughout the world whose users understand the English language, that made a visit to a selected property or domain during a given analysis period.

Unique Visitors U.S. (000s):
Provides an unduplicated count of all individually identified machines located in the United States that made a visit to a selected property or domain during a given analysis period.

*Unique visitor count for AOL Time Warner does not include traffic within the AOL Time Warner proprietary network.
**flowgo.com was added to the netScore Traffic report in July and is part of the eUniverse property.
***pogo.com was added to the Electronic Arts Inc. property in July.