New York, 7/29/02: - DoubleClick Inc. (Nasdaq: DCLK), the leading provider of tools for advertisers, direct marketers and web publishers, today announced that during the last three months over 80 marketers and publishers worldwide have selected its DARTmail platform to manage their permission-based email marketing initiatives.

DoubleClick provides over 350 direct marketers with a full suite of permission-based email marketing services including software, self-service web-based tools and full-service direct marketing solutions, as well as deployment and strategic consulting services.

New customers and major renewals in the U.S. such as Starwood Hotels & Resorts, Omaha Steaks and Ross Simons, are using DoubleClick's full-service solution to provide everything from strategy to technical assistance with their email marketing campaigns. Hearst, J. Crew, CondeNet, AIM, CMP Media and AmericanGreetings.com are using DoubleClick's self-service solution to deploy email communications to their customers.

"CondeNet researched a number of leading vendors in the email-marketing field. DARTmail performed extremely well compared to others, on all the factors we evaluated - including ease of use, integration, reporting, scalability and data management. DARTmail's components for sophisticated targeting, response testing, and fast deployment will give us a competitive edge. In addition, we were able to get up and running on DARTmail with no down time at all," said Michael Stuart, Data Manager at CondeNet.

International Brands Turn To DARTmail For Its Global Capabilities

DARTmail continued its growth in the European and Asian marketplace with the addition of clients such as Saab, IKEA and Sainsbury. These clients are using DARTmail's cost-effective, local language communications solutions to enable them to better manage member relationships, reduce costs and promote long-term growth and serve targeted email marketing on behalf of their clients. DARTmail's robust language capabilities permit emails to be sent to all major European and Asian countries.

Saab is working with Digitas internationally, using DARTmail's self-service ASP product to communicate with its customers and prospects in Sweden, Norway, UK, Switzerland, France and Germany via email newsletters.

"The first Digitas campaign for Saab showed a 70% open rate and a 45% click through to Saab's promotional micro-site, demonstrating the effectiveness of targeted online direct marketing. Over the past three months, the email campaigns have helped Saab connect with over 12,000 active Saab enthusiasts. We are confident in email marketing as an effective tool to help build customer relationships and deliver measurable results for our clients," said David Shulman, Vice President/Relationship Manager, Digitas.

"Direct marketers come to DoubleClick for our unique combination of online and offline direct marketing expertise and industry-leading technology. They understand that DARTmail enables them to achieve their goals, to create targeted online direct marketing programs that drive incremental revenue and deepen their customer relationships," said Genevieve Mallgrave, Vice President and General Manager, Direct Marketer Solutions, DoubleClick Inc.

About DoubleClick

DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 26 offices around the world.