Lycos Increases Subscription Push With Automated Marketing Campaign Management Tool From DoubleClick

WALTHAM, MA and NEW YORK, NY, 4/10/2003 - Terra Lycos (NASDAQ: TRLY and Madrid Exchange: TRR), the largest global Internet network, and DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that the Lycos Network of sites will use DoubleClick Ensemble as the cornerstone of its campaign management solution. Lycos will use the business analysis and data discovery tools to more efficiently market its products to users and to encourage the migration from free to paid content and services.

“Lycos has enjoyed significant organic growth in its subscription business. Our implementation of a robust marketing automation platform will allow us to expand on our success and leverage our tremendous user base to increase the frequency and effectiveness of our direct marketing campaigns,” said Steven Gross, Vice President of Marketing for Terra Lycos. “DoubleClick’s Ensemble platform gives us the ability to dramatically increase the number and efficiency of test campaigns we perform and should result in increased response rates to our campaigns.”

Lycos will use the DoubleClick Ensemble product to increase the number of conversion marketing campaigns it conducts, and will use built-in analytics to compress the time required to evaluate results and progress to the next iteration. The new marketing automation platform will enable Lycos to effectively tie together online and offline marketing efforts in real time and to test entire pages of Web content with prospective users and evaluate their customer impact.

“As a smart marketing organization, Lycos recognizes the power of real-time marketing across multiple channels. Ensemble, integrated with DoubleClick’s marketing execution products, such as DART and DARTmail, gives marketers unparalleled capabilities to manage multiple campaigns across multiple channels and in real time,” said Court Cunningham, Senior Vice President of Marketing Automation at DoubleClick. “This agreement validates DoubleClick’s strategy to provide an integrated suite of marketing tools to its existing customer base, in addition to targeting the traditional offline buyers of campaign management solutions.”

About DoubleClick Inc.

DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 20 offices around the world.

About Terra Lycos

Terra Lycos is a global Internet group with a presence in 42 countries in 19 languages, reaching 118 million unique users per month around the world. The group, which is the result of Terra Networks S.A.’s acquisition of Lycos, Inc. in October 2000, operates some of the most popular Web sites in the United States, Europe, Asia and Latin America, and is the largest access provider in Spain and Latin America.

The Terra Lycos network of sites includes Terra in 17 countries, Lycos in 25 countries, Angelfire.com, Atrea.com, Azeler.es, Direcciona.es, Educaterra.com, Emplaza.com, Gamesville.com, HotBot.com, Ifigenia.com, Invertia.com, Lycos Zone, Maptel.com, Matchmaker.com, Quote.com, RagingBull.com, Rumbo.com, Tripod.com, Uno-e.com and Wired News (Wired.com), and others.

With headquarters in Barcelona and operating centers in Madrid, Boston and elsewhere, Terra Lycos is traded on the Madrid stock exchange (TRR) and the Nasdaq electronic market (TRLY).